<img src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/GF-NATION-1080-X-1080-cb15a11.png?quality=90&resize=620,413" srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/GF-NATION-1080-X-1080-cb15a11.png?quality=90&resize=960,639 960w, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/GF-NATION-1080-X-1080-cb15a11.png?quality=90&resize=720,479 720w, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/GF-NATION-1080-X-1080-cb15a11.png?quality=90&resize=576,383 576w, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/GF-NATION-1080-X-1080-cb15a11.png?quality=90&resize=360,239 360w, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/GF-NATION-1080-X-1080-cb15a11.png?quality=90&resize=180,119 180w, " sizes="(max-width: 620px) 100vw, 620px" width="620" height="413" class="wp-image-909507 alignnone size-landscape_thumbnail" alt="Good Food nation 2024 logo laid on a background with colourful fruit and veg" title="Good Food nation 2024" /> <p class="p1"><span class="s1">This year’s Good Food Nation Survey gives us a fresh look at how Britain cooks, eats and thinks about food. The results reveal some exciting trends, such as the air-fryer becoming a kitchen essential to more of us looking for ways to eat sustainably. With thousands of people sharing their habits, it’s clear that while we’re making strides in cutting waste and embracing new gadgets, there are still some obstacles to overcome, particularly regarding cost and convenience. Dive in to discover what’s shaping the way we cook today. </span></p>
<h2>1. Air-fryers are a household staple</h2>
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<img class="wp-image-906350 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Air-fryers-are-a-household-staple-0e384dd.jpg?quality=90&resize=620%2C413" width="620" height="413" alt="Hand adjusting air fryer dial" title="Air fryers are a household staple">
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<p class="p1"><span class="s1">More than half of British households now own an air-fryer, with 58% of people using one, which is more than those using traditional ovens . This shift highlights how quickly the appliance has become essential, with air-fryer recipes on the rise. In 2020, Good Food didn’t have a single air-fryer recipe and now boasts a catalogue of 70. </span></p>
<p><strong>Discover our top air-fryer recipes: </strong></p>
<p><a href="/recipes/air-fryer-baked-potatoes">Air-fryer baked potatoes </a><br>
<a href="/recipes/air-fryer-chicken-breasts">Air-fryer chicken breasts </a><br>
<a href="/recipes/air-fryer-salmon">Air-fryer salmon</a><br>
<a href="/recipes/air-fryer-bacon">Air-fryer bacon </a><br>
<a href="/recipes/air-fryer-steak">Air-fryer steak </a></p>
<h2>2. Sustainability is on everyone’s mind</h2>
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<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainability-is-on-everyones-mind-a717639.jpg?quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainability-is-on-everyones-mind-a717639.jpg?quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainability-is-on-everyones-mind-a717639.jpg?quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainability-is-on-everyones-mind-a717639.jpg?quality=45&resize=2222%2C1481 4x" type="image/jpeg">
<img class="wp-image-906351 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainability-is-on-everyones-mind-a717639.jpg?quality=90&resize=620%2C413" width="620" height="413" alt="Trees showing the sky in a shape of a heart" title="Sustainability is on everyone’s mind">
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<p class="p1"><span class="s1">Many Brits want to be more sustainable, with 29% willing to change their eating habits for the sake of the planet. However, 32% see cost as a major barrier, showing the challenges of making sustainable choices more affordable. </span></p>
<p class="p1"><span class="s1">With so much talk around sustainability, it can be tricky to separate fact from fiction or know where to begin with making more eco-friendly choices. That’s why we’ve created a handy <a href="/howto/guide/sustainability-glossary">sustainability glossary</a> featuring expert explanations of key terms related to environmental issues and ethical eating – helping you stay informed.</span></p>
<p class="p1"><span class="s1">You’ll also find useful guides on <a href="/howto/guide/carbon-calorie-recipe-collection">understanding your carbon footprint</a>, <a href="/howto/guide/7-ways-to-drink-sustainably">ways to drink sustainably</a>, <a href="/howto/guide/10-ways-eat-out-sustainably">ways to eat out sustainably</a> and <a href="/howto/guide/why-eating-sustainably-is-good-for-your-health">why eating sustainably is good for your health. </a>Worried about cost? Our <a href="/seasonal-calendar">seasonal calendar</a> and <a href="/recipes/collection/budget-recipes">budget recipes</a> make the most of what’s available, reducing waste and keeping air miles to a minimum.</span></p>
<h2>3. <span class="s1">Energy-saving appliances are growing in popularity</span></h2>
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<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Energy-saving-appliances-are-growing-in-popularity-ea63b9e.jpg?quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Energy-saving-appliances-are-growing-in-popularity-ea63b9e.jpg?quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Energy-saving-appliances-are-growing-in-popularity-ea63b9e.jpg?quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Energy-saving-appliances-are-growing-in-popularity-ea63b9e.jpg?quality=45&resize=2222%2C1481 4x" type="image/jpeg">
<img class="wp-image-906352 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Energy-saving-appliances-are-growing-in-popularity-ea63b9e.jpg?quality=90&resize=620%2C413" width="620" height="413" alt="Energy-saving appliances are growing in popularity" title="Energy-saving appliances are growing in popularity">
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<p class="p1"><span class="s1">Air-fryers aren’t just popular for convenience, their lower energy use is a major draw, contributing to their rise as a greener alternative to conventional ovens. </span></p>
<p class="p1"><span class="s1">The rising cost of living has made it more critical than ever to cook efficiently, especially as energy and gas bills have soared. <span style="margin: 0px; padding: 0px;">For practical tips and tricks, check out our helpful guide on <a href="/howto/your-guide-to-energy-efficient-cooking" target="_blank" rel="noopener">energy-efficient cooking</a></span>, and don’t miss our <a href="/howto/guide/cook-smart-podcast-episode-2">Cook Smart podcast episode</a> dedicated to making your kitchen habits more eco-friendly.</span></p>
<h2>4. Meat is still a regular part of our diets</h2>
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<source media="(max-width: 589px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=90&resize=554%2C369, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=1107%2C738 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=1661%2C1107 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=2214%2C1476 4x" type="image/webp">
<source media="(max-width: 589px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=90&resize=554%2C369, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=1107%2C738 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=1661%2C1107 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=2214%2C1476 4x" type="image/jpeg">
<source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=90&resize=620%2C413, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=1859%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=2478%2C1652 4x" type="image/webp">
<source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=90&resize=620%2C413, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=1859%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=2478%2C1652 4x" type="image/jpeg">
<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=90&resize=407%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=815%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=1223%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=1631%2C1087 4x" type="image/webp">
<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=90&resize=407%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=815%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=1223%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=1631%2C1087 4x" type="image/jpeg">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?webp=true&quality=45&resize=2222%2C1481 4x" type="image/webp">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=45&resize=2222%2C1481 4x" type="image/jpeg">
<img class="wp-image-906353 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Meat-is-still-a-regular-part-of-our-diets-5871cd9.jpg?quality=90&resize=620%2C413" width="620" height="413" alt="Meat is still a regular part of our diets" title="Meat is still a regular part of our diets">
</source></source></source></source></source></source></source></source></source></source></source></source></source></source></picture>
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<p class="p1"><span class="s1">Despite growing conversations around plant-based diets, 19% of Brits still eat meat daily – on average, people eat meat four days a week. </span></p>
<p class="p1"><span class="s1">Explore our expert health guides to determine <a href="/howto/guide/vegan-diet-better-environment">if a vegan diet is better for the environment</a>, whether a <a href="/health/special-diets/vegan-diet-healthy">vegan diet is a healthy choice</a> and discover <a href="/health/special-diets/vegetarian-diet-health-benefits-tips">the benefits and tips for following a vegetarian lifestyle</a>.</span></p>
<p><strong>Check out some of our plant-based collections and guides: </strong></p>
<p class="p1"><a href="/howto/guide/plant-based-riffs"><span class="s1">15 plant-based riffs on classic dishes to help lower your meat intake<br>
</span></a><a href="/recipes/collection/vegan-breakfast-recipes">Vegan breakfast recipes </a><br>
<a href="/howto/guide/lower-your-carbon-calories-vegan-recipes">Lower your carbon calories with these flavourful vegan recipes</a><br>
<a href="/recipes/collection/vegetarian-dinner-recipes">Vegetarian dinner recipes </a><br>
<a href="/howto/guide/the-most-popular-vegan-recipes">The most popular vegan recipes </a></p>
<h2>5. Food waste is a work in progress</h2>
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<source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?webp=true&quality=90&resize=620%2C413, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?webp=true&quality=45&resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?webp=true&quality=45&resize=1859%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?webp=true&quality=45&resize=2479%2C1652 4x" type="image/webp">
<source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=90&resize=620%2C413, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=1859%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=2479%2C1652 4x" type="image/jpeg">
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<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=90&resize=407%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=815%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=1223%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=1631%2C1087 4x" type="image/jpeg">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?webp=true&quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?webp=true&quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?webp=true&quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?webp=true&quality=45&resize=2222%2C1481 4x" type="image/webp">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=45&resize=2222%2C1481 4x" type="image/jpeg">
<img class="wp-image-906355 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Food-waste-is-a-work-in-progress-5957905.jpg?quality=90&resize=620%2C413" width="620" height="413" alt="Hand placing food into a rubbish bin" title="Food waste is a work in progress">
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<p class="p1"><span class="s1">Encouragingly, 26% of respondents say they never throw away food during a typical week, with almost half of this group preferring to make another meal with leftovers. However, food waste is still an issue for many, as 19% said they threw away food that could still be eaten. </span></p>
<p class="p1"><span class="s1">Cut down on food waste with our collection of <a href="/recipes/collection/freezable-recipes">freezable recipes</a>, perfect for saving leftovers for those busy days when cooking feels like a challenge. You’ll also find plenty of tips and tricks on <a href="/howto/guide/how-reduce-food-waste">how to reduce food waste</a>. Plus, if you download our Good Food app, don’t miss the <a href="/premium/vegan-chef-max-la-manna-on-his-mission-to-reducing-food-waste-good-food-podcast">podcast episode featuring Max La Manna</a>, sharing his mission to reduce food waste.</span></p>
<h2>6. <span class="s1">Most people are aware of ultra-processed foods </span></h2>
<div class="image-handler__container image-handler__container–aspect" style="padding-bottom: calc(100% / 1.501210653753);">
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<img class="wp-image-908071 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/ultra-processed-body-41eda81.jpg?quality=90&resize=620%2C413" width="620" height="413" alt="Close up composite shot of junk food/UPFs including hot dogs, pizzas and burgers" title="ultra-processed-body">
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<p><a href="/health/nutrition/what-are-ultra-processed-foods">Ultra-processed foods</a> (UPFs) have dominated health headlines in the past 12 months, and our survey results showed that over three-quarters of people (77%) are aware of the term ‘ultra-processed foods’. <span class="TextRun SCXW156058887 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class="NormalTextRun SCXW156058887 BCX0">Gen X respondents were the most likely to understand the term </span><span class="NormalTextRun SCXW156058887 BCX0">(78%), </span><span class="NormalTextRun SCXW156058887 BCX0">whereas</span> <span class="NormalTextRun SCXW156058887 BCX0">people over 78 </span><span class="NormalTextRun SCXW156058887 BCX0">surveyed are the least likely (71%). </span></span><span class="EOP SCXW156058887 BCX0" data-ccp-props='{"201341983":0,"335557856":16777215,"335559685":360,"335559739":0,"335559740":240}’> </span></p>
<p>To discover more about this trending topic, read our guides on <a href="/health/nutrition/what-are-ultra-processed-foods">what are ultra-processed foods</a>, plus the <a href="/howto/guide/the-10-worst-ultra-processed-foods-you-can-eat">10 worst UPFs</a> and the <a href="/howto/guide/5-ultra-processed-foods-that-are-good-to-eat">ultra-processed foods that are actually good to eat</a>.</p>
<h2>7. Taste is still a barrier to sustainable eating</h2>
<p><a href="/recipes/easy-beef-black-bean-sauce"><div class="image-handler__container image-handler__container–aspect" style="padding-bottom: calc(100% / 1.501210653753);">
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<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?webp=true&quality=90&resize=407%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?webp=true&quality=45&resize=815%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?webp=true&quality=45&resize=1223%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?webp=true&quality=45&resize=1631%2C1087 4x" type="image/webp">
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<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?webp=true&quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?webp=true&quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?webp=true&quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?webp=true&quality=45&resize=2222%2C1481 4x" type="image/webp">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?quality=45&resize=2222%2C1481 4x" type="image/jpeg">
<img class="wp-image-906357 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Taste-is-still-a-barrier-to-sustainable-eating-719b2e7.jpg?quality=90&resize=620%2C413" width="620" height="413" alt="Taste is still a barrier to sustainable eating" title="Taste is still a barrier to sustainable eating">
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<p class="p1"><span class="s1">While many are keen to embrace more sustainable habits, 20% of people say taste is a key reason for not fully committing to eco-friendly eating. </span></p>
<p class="p1"><span class="s1">Contrary to the belief that only a vegan diet is sustainable, our research into <a href="/article/top-10-sustainable-foods">the top sustainable foods</a> reveals that grass-fed beef can still be part of the mix. So, if you’re a meat lover, there are smart swaps you can make to reduce your carbon footprint without giving up meat entirely.</span></p>
<h2>8. The microwave and toaster still reign supreme</h2>
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<source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=90&resize=298%2C199, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=598%2C399 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=898%2C599 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1198%2C799 4x" type="image/webp">
<source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=90&resize=298%2C199, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=598%2C399 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=898%2C599 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1198%2C799 4x" type="image/jpeg">
<source media="(max-width: 375px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=90&resize=354%2C236, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=708%2C472 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1063%2C709 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1417%2C945 4x" type="image/webp">
<source media="(max-width: 375px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=90&resize=354%2C236, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=708%2C472 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1063%2C709 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1417%2C945 4x" type="image/jpeg">
<source media="(max-width: 425px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=90&resize=403%2C269, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=808%2C539 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1213%2C809 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1618%2C1079 4x" type="image/webp">
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<source media="(max-width: 589px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=90&resize=553%2C369, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1107%2C738 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1660%2C1107 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=2214%2C1476 4x" type="image/jpeg">
<source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=90&resize=619%2C413, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1858%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=2478%2C1652 4x" type="image/webp">
<source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=90&resize=619%2C413, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1858%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=2478%2C1652 4x" type="image/jpeg">
<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=90&resize=406%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=814%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1222%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1630%2C1087 4x" type="image/webp">
<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=90&resize=406%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=814%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1222%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1630%2C1087 4x" type="image/jpeg">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=1666%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?webp=true&quality=45&resize=2221%2C1481 4x" type="image/webp">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=1666%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=45&resize=2221%2C1481 4x" type="image/jpeg">
<img class="wp-image-906361 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/The-microwave-and-toaster-still-reign-supreme-0915a2d.jpg?quality=90&resize=619%2C413" width="620" height="413" alt="The microwave and toaster still reign supreme" title="The microwave and toaster still reign supreme">
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<p class="p1"><span class="s1">Despite the rise of newer appliances like the air-fryer, the microwave (75%) and toaster (77%) remain the most used kitchen gadgets. </span></p>
<p><strong>Discover inspiration for how to make the most of your microwave: </strong></p>
<p><a href="/howto/guide/what-cook-without-cooker">Quick & easy microwave recipes </a><br>
<a href="/recipes/collection/microwave-recipes">Microwave recipes</a><br>
<a href="/howto/guide/how-cook-microwave">How to cook with a microwave </a><br>
<a href="/recipes/collection/microwave-baking-recipes">Microwave baking recipes</a><br>
<a href="/recipes/collection/vegetarian-microwave-recipes">Vegetarian microwave recipes </a></p>
<h2>9. Rice cookers are less popular than you’d think</h2>
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<source media="(max-width: 320px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=90&resize=299%2C199, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=599%2C399 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=899%2C599 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=1199%2C799 4x" type="image/webp">
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<source media="(max-width: 425px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=90&resize=404%2C269, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=809%2C539 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=1214%2C809 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=1619%2C1079 4x" type="image/jpeg">
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<source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=90&resize=620%2C413, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=1859%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=2478%2C1652 4x" type="image/webp">
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<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=90&resize=407%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=815%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=1223%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=1631%2C1087 4x" type="image/jpeg">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?webp=true&quality=45&resize=2222%2C1481 4x" type="image/webp">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=1667%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=45&resize=2222%2C1481 4x" type="image/jpeg">
<img class="wp-image-906363 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Rice-cookers-are-less-popular-than-youd-think-ed4b864.jpg?quality=90&resize=620%2C413" width="620" height="413" alt="Rice cookers are less popular than you’d think" title="Rice cookers are less popular than you’d think">
</source></source></source></source></source></source></source></source></source></source></source></source></source></source></picture>
</div>
<p class="p1"><span class="s1">Only 16% of households own a rice cooker, indicating that some appliances haven’t captured the British imagination quite like others. </span></p>
<p class="p1"><span class="s1">Check out our review piece if you want advice on the <a href="/review/best-rice-cookers">best rice cookers for making perfectly fluffy grains</a>.</span></p>
<h2>10. Sustainable packaging matters</h2>
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<source media="(min-width: 992px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=90&resize=619%2C413, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=1239%2C826 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=1858%2C1239 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=2478%2C1652 4x" type="image/jpeg">
<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?webp=true&quality=90&resize=406%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?webp=true&quality=45&resize=814%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?webp=true&quality=45&resize=1222%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?webp=true&quality=45&resize=1630%2C1087 4x" type="image/webp">
<source media="(min-width: 768px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=90&resize=406%2C271, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=814%2C543 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=1222%2C815 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=1630%2C1087 4x" type="image/jpeg">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?webp=true&quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?webp=true&quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?webp=true&quality=45&resize=1666%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?webp=true&quality=45&resize=2221%2C1481 4x" type="image/webp">
<source media="(min-width: 590px)" data-srcset="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=90&resize=555%2C370, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=1110%2C740 2x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=1666%2C1111 3x, https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=45&resize=2221%2C1481 4x" type="image/jpeg">
<img class="wp-image-906365 align size-landscape_thumbnail image-handler__image image-handler__image–aspect no-wrap js-lazyload" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://images.immediate.co.uk/production/volatile/sites/30/2024/09/Sustainable-packaging-matters-5df6864.jpg?quality=90&resize=619%2C413" width="620" height="413" alt="Sustainable packaging matters" title="Sustainable packaging matters">
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<p class="p1"><span class="s1">Nearly a quarter (24%) of respondents are more likely to purchase a product if it comes in sustainable packaging, showing the growing influence of eco-friendly options on consumer choices. </span></p>
<p class="p1"><span class="s1">Check out our helpful guides on <a href="/howto/guide/how-reduce-food-packaging-waste">how to reduce food packaging waste</a>, <a href="/howto/guide/reduce-reuse-recycle-plastic-packaging">reduce, reuse and recycle your plastic packaging</a> and the pieces of <a href="/howto/guide/cut-waste-food-packaging-avoid">food packaging to avoid</a>.</span></p>
<hr>
<p><em>The research was conducted by Censuswide, among a sample of 2,003 General Consumers (nationally representative). The data was collected between 2 August and 5 August 2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.</em></p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
10 things we learned from the Good Food Nation 2024 survey
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